In collaboration with Brunswick’s Creative Services team

I contributed to the rebrand of Crestliner, an 80-year-old aluminum boat brand known for its durability and outdoor heritage. Our team worked closely with Crestliner to refine and articulate the brand’s mission, values, and core audience. We established a fresh visual identity—developing a new color palette, font pairings, and photoshoot direction that clearly differentiated the brand’s key segments: hunting, fishing, and recreation.

Inspired by premium outdoor brands, the new look and feel reflects the spirit of people who live to be outside and on the water. This rebrand was honored with a GDUSA Award for Branding + Identity Programs.

Beyond the rebrand, I concepted and produced seasonal promotional campaigns—creating a wide range of assets across print and digital, including paid social posts, website landing pages, emails, flyers, and X-banners.