I created a collection of work that helped define and promote the Heyday brand across print and digital channels. This included the official Boat Buyer’s Guide, which highlighted the Heyday value proposition, key differentiators, and boat specs in a clear and compelling way. I also developed a van wrap for the Wake & Ride Tour, a national event where pro riders teach wakeboarding to beginners across the country. For ongoing promotions, I designed campaigns for both print and digital, including paid social and dealer materials, all aimed at helping drive leads, supporting dealers, and growing the brand.