For this print campaign with Country Archer Jerky Co., the goal was twofold: to showcase the high-quality cuts of meat used in their jerky and to highlight the variety of options available, including beef, pork, turkey, and lamb. The campaign also takes a playful jab at the competition by calling out their inferior cuts with some clever wordplay—starting beef in a fun way. The butcher illustration emphasizes the natural, high-quality approach that Country Archer is known for.