As a contract brand designer at Portillo’s, I worked within the company’s established brand guidelines to create a variety of print and digital assets. My projects ranged from merchandising rollouts and social media content to email marketing, event signage, and Portillo’s swag.

I also played a key role in art-directing photoshoots, from concept development to assisting on set, ensuring the final visuals captured the energy and personality of the brand. Designing apparel for Portillo’s was the cherry pepper on top, giving fans a way to show off their love for Chicago’s most iconic eats.

Getting to design for such a beloved brand was an opportunity I truly relish.