In collaboration with Brunswick’s Creative Services team

I assisted in rebranding and launching the new Bayliner, the largest boating brand by market share. As the go-to entry point for affordable boating, Bayliner needed a fresh identity that captured the excitement of life on the water.

Our mission? Make the new brand exude fun, embrace inclusivity, and position Bayliner as the first stop for anyone looking to get their sea legs. We developed a bold new brand guide and a campaign that showcased boating as an experience for everyone, because the water has no gatekeepers.

The rebrand was launched with a suite of print and digital assets, making waves across the industry. The impact was undeniable, earning a Neptune Award in marine marketing and proving that great design can chart a new course for the boating world.

Below, you’ll find the brand guide and campaign materials that helped Bayliner cruise into the future.